From photo to sold, in four steps
fashionistas.ai writes the draft — you take the photo, set the price and press one button. Hover any underlined word for what it means. Your ticks are saved on this device.
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Pick the shops you sell on
In the app, tick every shop you sell on and press Post everywhere. We copy the title, description and price and open each shop's own sell page — the fields are on your clipboard, add your photos and press that shop's Publish button. Nothing to install — it works whether you're on a phone or a computer.
eBay and Etsy can connect with their own login; the other shops have no such link, so posting there is the copy-and-open flow above. The shop's own Publish button stays in your hands.
Open the app → -
Photograph it once
Front, back, label, detail, every flaw, and a tape measure across it flat — in daylight, on a plain background. One good set beats any wording you could write.
The cover shot is the whole listing at thumbnail size. Retake the set before you list rather than lowering the price to compensate — a bad photo cannot be rescued by a cheap one.
Photo coach: light, background, angles → -
Price it to what it sells for
Search the shop for the same item and look at comps. Then subtract that shop's fee and your postage in the fee calculator, so you know your take-home.
List a little above the number you would accept — buyers on every one of these shops open with an offer, and you answer with a counter.
Pricing coach: when to drop, and how much → -
Sell everywhere
Photograph once, and the app turns that into a draft. Sell everywhere then opens each shop with the listing already filled in — adjust the title to that shop's rules and post.
Sell the item once and mark it sold. The app tells you where else it is still listed so you can delist it everywhere else.
Open fashionistas.ai →
What the words mean
Everything above, in one line each. The same tips appear on the controls inside the app.
- APIA shop letting software post on your behalf. Only eBay and Etsy offer it.
- ExtensionA browser add-on that types the listing into your own signed-in tab.
- Cover shotThe first photo in the search results. It decides the click.
- CompsWhat the same item actually sold for. Asking prices do not count.
- DraftWhat the app writes from your photo, before you post it.
- FeeThe percentage the shop keeps out of each sale.
- Take-homeWhat you keep after that fee and your postage.
- OfferA lower price a buyer proposes. Most sales start with one.
- DelistTaking it down everywhere else once it sells once.
Photo coach: light, background, angles
Buyers decide in the thumbnail. One good set of photos is worth more than any wording in the listing, and a bad photo cannot be rescued by a lower price.
Lighting
- Shoot in indirect daylight — beside a window, out of direct sun. Daylight keeps the colour of the garment honest.
- Turn off the overhead lamp. Yellow bulbs and cool white bulbs both tint the item, and the buyer sees the tint when it arrives.
- Never use flash for the cover shot: it blows out highlights on white fabric and leaves a hard shadow behind the item.
- Shoot the whole set in one session so every photo has the same colour. Mixed light in one listing looks like two different items.
- Turn the item, not the camera, if one side is in shadow — rotate the garment a quarter turn and reshoot rather than lifting exposure.
Background
- Plain and uncluttered: a white wall, a clean sheet, a bare floor. Nothing that competes with the item.
- Contrast matters — a cream coat on a cream duvet disappears. Pick a background one or two tones away from the item.
- Clear the frame: laundry piles, cables, pets, mirrors with your reflection and brand tags of other stock all cost trust.
- Fill the frame. The item should take up most of the image; if it sits in the middle third with empty space, move closer.
- Iron or steam first. Wrinkles read as "worn out" at thumbnail size and you will retake the whole set otherwise.
Angles — the shot list
- Cover: flat-lay straight down, or on a hanger/model if drape is the selling point. Square to the camera, item centred.
- Back, laid out the same way as the cover so the set looks deliberate.
- Label and size tag close-up — this is what answers "is it real and what size is it really?".
- Fabric detail: weave, print, hardware, sole, embroidery. Shot close enough to show texture.
- Flaws: holes, pilling, stains, scuffs, colour fade — one photo each, sharp and lit.
- Measurements: tape measure across a flat garment (pit-to-pit, length, waist flat). This one photo prevents most returns.
What to retake before you list
- Blown-out white patches or muddy shadows — move the item, do not fix it with a filter.
- Colour cast: garment looks yellow, orange or blue compared to real life.
- Soft focus, camera shake, or the label shot where you cannot read the text.
- Item smaller than most of the frame, or cropped at a sleeve or hem.
- Clutter, reflection, creases, or a background that fights the item.
- Flaw photos that hide the flaw. Show it plainly — buyers who see it up front do not open returns.
- Stock photos on a used item. Marketplaces remove listings that reuse brand images, so shoot your own copy.
- Text, watermarks or collages over the photo. Several shops reject or down-rank edited images.
Pricing coach: when to drop, how much, which shop
Price is a number you can change any time — but only after you know which part of the listing is failing. Work through it in this order.
Set the starting price
- Search that shop for the same item and sort by sold or recently sold where the shop allows it. Comps you can see sold for are the only benchmark that matters; asking prices are wishes.
- Subtract the shop's fee and your postage with the fee take-home calculator so you know what you actually keep.
- Add negotiation room. Buyers on every shop here send offers, so list a little above the number you would accept and answer with a counter.
- Check the total against shipping: a $40 item with $8 postage you pay is a $32 sale, not a $40 one.
Is it the price? Diagnose first
| What you see | Likely cause | Do this |
|---|---|---|
| No views at all | Photo or title | Retake the cover shot and rewrite the title with the words buyers search. Dropping the price will not fix an invisible listing. |
| Views, no likes | Cover shot or price far above comps | New cover photo first, then bring the price into the comp range. |
| Likes, no offers | Price close, no push | Send the shop's offer feature to likers (Poshmark Offer to Likers, eBay markdown, Depop and Mercari offers). People who liked it are one message from buying. |
| Old listing, stale | Buried by recency | Share it, or end and relist so it appears as new. Fresh listings surface above old ones. |
When to drop, and by how much
- Give a good listing one to two weeks with shares before you touch the price. If it has had no views in a few days, fix the photo instead.
- Drop in small steps rather than one deep slash — a modest cut keeps you near the comp range and many shops re-surface items with a reduced price.
- Use each shop's own markdown or offer tool rather than editing silently: those tools push a notification to people who liked the item.
- Sell season with the weather. Outerwear is searched when it turns cold; as the season closes, price to clear rather than carrying it a year.
- Never drop below your take-home floor. Run the new price through the fee calculator first — a price cut plus a fee plus postage can put you under zero.
Which shop for this item
| Shop | What sells there | How to price |
|---|---|---|
| eBay | The widest audience: labels, sizes, collectables, hard-to-find items | Match sold comps; fixed price with best offer, auction only when it is scarce |
| Etsy | Handmade, vintage, craft and personalised | Cost materials and time; do not race to the bottom, buyers pay for the story |
| Poshmark | Branded womenswear, menswear and bundles | List near your target and expect offers through Offer to Likers |
| Mercari | Deal hunters filtering by price | Stay inside the shipped comp range; undercut slightly to move fast |
| Depop | Street style, Y2K, vintage, younger buyers | Mid-range for styled pieces; rare pieces command above comp |
| Vinted | Bargain-first buyers, zero seller fee | Price low and leave room — offers are the normal way a sale starts |
| Grailed | Designer, streetwear and hype menswear | Price to recent sold pieces by the same designer and season |
| Facebook Marketplace | Local buyers and shipped second-hand | Price to what your area pays; local pickup costs you no fee |
One photo, eleven shops
Each walk-through covers that shop's listing form field by field: its title limit, its search style, its fee model, and a one-tap copy block you can drop straight into the app.
Not sure what a shop takes from each sale? Compare fee take-home before you price.