From closet to sold: the four-step seller checklist

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• 1. Connect your shops Open the app and connect every shop you sell on. eBay and Etsy connect with their own login; the other shops are filled in your own browser tab by the extension. Each connection is separate and you can disconnect any of them from settings. Drafts can only land in a shop you have connected.
• 2. Take the photo set Front, back, label, detail and every flaw, in daylight on a plain background. The photo coach below tells you what to retake before you shoot a second round.
• 3. Price it Check comparable sold prices, subtract that shop's fee with the fee take-home calculator in the app, and set a list price that still leaves room for an offer.
• 4. Sell everywhere Sell everywhere opens the same draft in each shop for you; adjust the title and fields to that shop’s rules (every walk-through below has a one-tap copy block), then share and answer offers. Sell the item once and mark it sold everywhere it is listed.

Photo coach: light, background, angles

Buyers decide in the thumbnail. One good set of photos is worth more than any wording in the listing, and a bad photo cannot be rescued by a lower price.

Lighting

• Shoot in indirect daylight — beside a window, out of direct sun. Daylight keeps the colour of the garment honest.
• Turn off the overhead lamp. Yellow bulbs and cool white bulbs both tint the item, and the buyer sees the tint when it arrives.
• Never use flash for the cover shot: it blows out highlights on white fabric and leaves a hard shadow behind the item.
• Shoot the whole set in one session so every photo has the same colour. Mixed light in one listing looks like two different items.
• Turn the item, not the camera, if one side is in shadow — rotate the garment a quarter turn and reshoot rather than lifting exposure.

Background

• Plain and uncluttered: a white wall, a clean sheet, a bare floor. Nothing that competes with the item.
• Contrast matters — a cream coat on a cream duvet disappears. Pick a background one or two tones away from the item.
• Clear the frame: laundry piles, cables, pets, mirrors with your reflection and brand tags of other stock all cost trust.
• Fill the frame. The item should take up most of the image; if it sits in the middle third with empty space, move closer.
• Iron or steam first. Wrinkles read as "worn out" at thumbnail size and you will retake the whole set otherwise.

Angles — the shot list

1. Cover: flat-lay straight down, or on a hanger/model if drape is the selling point. Square to the camera, item centred.
2. Back, laid out the same way as the cover so the set looks deliberate.
3. Label and size tag close-up — this is what answers "is it real and what size is it really?".
4. Fabric detail: weave, print, hardware, sole, embroidery. Shot close enough to show texture.
5. Flaws: holes, pilling, stains, scuffs, colour fade — one photo each, sharp and lit.
6. Measurements: tape measure across a flat garment (pit-to-pit, length, waist flat). This one photo prevents most returns.

What to retake before you list

• Blown-out white patches or muddy shadows — move the item, do not fix it with a filter.
• Colour cast: garment looks yellow, orange or blue compared to real life.
• Soft focus, camera shake, or the label shot where you cannot read the text.
• Item smaller than most of the frame, or cropped at a sleeve or hem.
• Clutter, reflection, creases, or a background that fights the item.
• Flaw photos that hide the flaw. Show it plainly — buyers who see it up front do not open returns.
• Stock photos on a used item. Marketplaces remove listings that reuse brand images, so shoot your own copy.
• Text, watermarks or collages over the photo. Several shops reject or down-rank edited images.

Pricing coach: when to drop, how much, which shop

Price is a number you can change any time — but only after you know which part of the listing is failing. Work through it in this order.

Set the starting price

1. Search that shop for the same item and sort by sold or recently sold where the shop allows it. Comps you can see sold for are the only benchmark that matters; asking prices are wishes.
2. Subtract the shop's fee and your postage with the fee take-home calculator so you know what you actually keep.
3. Add negotiation room. Buyers on every shop here send offers, so list a little above the number you would accept and answer with a counter.
4. Check the total against shipping: a $40 item with $8 postage you pay is a $32 sale, not a $40 one.

Is it the price? Diagnose first

What you see	Likely cause	Do this
No views at all	Photo or title	Retake the cover shot and rewrite the title with the words buyers search. Dropping the price will not fix an invisible listing.
Views, no likes	Cover shot or price far above comps	New cover photo first, then bring the price into the comp range.
Likes, no offers	Price close, no push	Send the shop's offer feature to likers (Poshmark Offer to Likers, eBay markdown, Depop and Mercari offers). People who liked it are one message from buying.
Old listing, stale	Buried by recency	Share it, or end and relist so it appears as new. Fresh listings surface above old ones.

When to drop, and by how much

• Give a good listing one to two weeks with shares before you touch the price. If it has had no views in a few days, fix the photo instead.
• Drop in small steps rather than one deep slash — a modest cut keeps you near the comp range and many shops re-surface items with a reduced price.
• Use each shop's own markdown or offer tool rather than editing silently: those tools push a notification to people who liked the item.
• Sell season with the weather. Outerwear is searched when it turns cold; as the season closes, price to clear rather than carrying it a year.
• Never drop below your take-home floor. Run the new price through the fee calculator first — a price cut plus a fee plus postage can put you under zero.

Which shop for this item

Shop	What sells there	How to price
eBay	The widest audience: labels, sizes, collectables, hard-to-find items	Match sold comps; fixed price with best offer, auction only when it is scarce
Etsy	Handmade, vintage, craft and personalised	Cost materials and time; do not race to the bottom, buyers pay for the story
Poshmark	Branded womenswear, menswear and bundles	List near your target and expect offers through Offer to Likers
Mercari	Deal hunters filtering by price	Stay inside the shipped comp range; undercut slightly to move fast
Depop	Street style, Y2K, vintage, younger buyers	Mid-range for styled pieces; rare pieces command above comp
Vinted	Bargain-first buyers, zero seller fee	Price low and leave room — offers are the normal way a sale starts
Grailed	Designer, streetwear and hype menswear	Price to recent sold pieces by the same designer and season
Facebook Marketplace	Local buyers and shipped second-hand	Price to what your area pays; local pickup costs you no fee

The nine walk-throughs

Each guide covers the listing form field by field, that shop's title limit and search style, the fee model, photos, shipping, the mistakes that get listings buried, and a one-tap copy block you can paste straight into the app.

Not sure what a shop takes from each sale? Compare fee take-home before you price.

Turn a photo into eight listings

Photograph the item once, generate the draft in fashionistas.ai, then take it to each shop using the copy block in each walk-through. Title limits, tag counts and field names differ by shop, so the draft gets a light touch on each one — that is what the walk-throughs are for.

Open fashionistas.ai   Labels, packing and weight →